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Revitalising Audience Research: Innovations in European Audience Research
Zeller Frauke (Author)
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Routledge Chapman Hall
· Paperback
Revitalising Audience Research: Innovations in European Audience Research - Zeller Frauke
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Synopsis "Revitalising Audience Research: Innovations in European Audience Research"
The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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