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Rudder: Strategic Brand Clarity
David M. Flanagan
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· Paperback
Rudder: Strategic Brand Clarity - Flanagan, David M.
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Tuesday, July 16 and
Tuesday, July 23.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Rudder: Strategic Brand Clarity"
As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one.We have been raised in a sophisticated world of business in which the word "brand" has become a nice little marketing buzzword. However, even in the world of professional design, marketing, and advertising, few really understand exactly what a true brand is, how to build one, or how to make it work as hard as it should.Removing the mystery and providing a crystal-clear formula for building a powerful and impactful brand, David Flanagan boils it all down into "What you say and How you say it." He takes the confusion surrounding the world of real branding and makes it all incredibly easy to understand and use.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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