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Selling Hollywood to the World: U. Se And European Struggles for Mastery of the Global Film Industry, 1920 1950 (Cambridge Studies in the History of Mass Communication)
John Trumpbour
(Author)
·
Cambridge University Press
· Paperback
Selling Hollywood to the World: U. Se And European Struggles for Mastery of the Global Film Industry, 1920 1950 (Cambridge Studies in the History of Mass Communication) - Trumpbour, John
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Synopsis "Selling Hollywood to the World: U. Se And European Struggles for Mastery of the Global Film Industry, 1920 1950 (Cambridge Studies in the History of Mass Communication)"
The global expansion of Hollywood and American popular culture in the first decades of the twentieth century met with strong opposition worldwide. Determined to defeat such resistance, the Hollywood moguls of the time created a powerful trade organization that worked closely with the U.S. State Department in an effort to expand the American film industry's dominance. This book offers insight into and analysis of European efforts to overcome the American film industry's pre-eminence. In contributing to the understanding of American popular culture at home and abroad, it demonstrates Hollywood's role in orchestrating the American century.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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