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portada Sensory Branding: Grundlagen Multisensualer Markenführung (in German)
Type
Physical Book
Year
2020
Language
German
Pages
312
Format
Paperback
ISBN13
9783658298296
Edition No.
3

Sensory Branding: Grundlagen Multisensualer Markenführung (in German)

Paul Steiner (Author) · Springer Gabler · Paperback

Sensory Branding: Grundlagen Multisensualer Markenführung (in German) - Paul Steiner

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  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "Sensory Branding: Grundlagen Multisensualer Markenführung (in German)"

Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Berücksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.

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All books in our catalog are Original.
The book is written in German.
The binding of this edition is Paperback.

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