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Setting up a marketing department
Younes Tanani
(Author)
·
Mahmoud El Louiyne
(Author)
·
Our Knowledge Publishing
· Paperback
Setting up a marketing department - Tanani, Younes ; El Louiyne, Mahmoud
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Synopsis "Setting up a marketing department"
The emergence of a new economic situation has pushed management to implement new strategies and, at the same time, new management tools. This dissertation aims to expose the methods of performance management but does not aim to treat the theme of performance in a global way for all categories of organizations. We have deliberately limited ourselves to the framework of a target organization. This case is interesting because a number of large groups have adopted this approach to manage their information systems.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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