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Small and Medium-Sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?
Adapa, Sujana ; Mckeown, Tui ; Lazaris, Miria (Author)
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Palgrave MacMillan
· Hardcover
Small and Medium-Sized Enterprises, and Business Uncertainty: Just Surviving or Thriving? - Adapa, Sujana ; McKeown, Tui ; Lazaris, Miria
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Origin: U.S.A.
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Synopsis "Small and Medium-Sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?"
Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.
