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Social Marketing in a Country: The British Experience
Carlos Oliveira Santos
(Author)
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Createspace Independent Publishing Platform
· Paperback
Social Marketing in a Country: The British Experience - Santos, Carlos Oliveira
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Origin: U.S.A.
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Friday, July 26 and
Friday, August 02.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Social Marketing in a Country: The British Experience"
Since 2004, the British government has delivered a wider national policy on social marketing that has created a new frame of reference in this field. Using a cognitive approach, this book studies the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy, with the aim of improving social behaviour change and wellbeing. May it contribute to the conception and development of similar policy solutions in other situations and countries according to appropriate transfer and implementation!
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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