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portada Social Marketing in the 21St Century
Type
Physical Book
Publisher
Author
Year
2005
Language
English
Pages
280
Format
Paperback
Weight
1
ISBN
1412916348
ISBN13
9781412916349
Edition No.
1
Categories

Social Marketing in the 21St Century

Alan R. Andreasen (Author) · Sage Pubn · Paperback

Social Marketing in the 21St Century - Alan R. Andreasen

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, August 12 and Monday, August 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Social Marketing in the 21St Century"

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.  

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