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Social Media Advertising and its Impact on Consumer Behaviour [Soft Cover ]
Emmanuel Elioth Lulandala
(Author)
·
Emmanuel Elioth Lulandala
· Paperback
Social Media Advertising and its Impact on Consumer Behaviour [Soft Cover ] - Lulandala, Emmanuel Elioth
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Origin: U.S.A.
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Thursday, July 25.
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Synopsis "Social Media Advertising and its Impact on Consumer Behaviour [Soft Cover ]"
Social media (SM) is inevitable in modern human life and business. People use it not only for networking but also for shopping, education, investment, politics, social cause, marketing, and generally, it has become an integral part of their life. Similarly, modern businesses regard social media as the most effective way to market their offerings to consumers. More than 160 million businesses around the world have adopted it as an integral element of promotion mix, since it enables direct communication with customers (Cooper, 2020; Hootsuite, 2020; Mangold & Faulds, 2009). As a result, marketer‟s dependence on traditional tools (i.e. television and newspapers) has reduced and social media has become an advertising battleground for brands.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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![portada Social Media Advertising and its Impact on Consumer Behaviour [Soft Cover ]](https://images.cdn1.buscalibre.com/fit-in/360x360/42/25/42258198e174411a2a8056a7f1edfc9f.jpg "Social Media Advertising and its Impact on Consumer Behaviour [Soft Cover ]")
