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portada Sport Marketing in a Global Environment (World Association for Sport Management Series)
Type
Physical Book
Publisher
Author
Language
English
Pages
292
Format
Paperback
ISBN13
9781032217963
Edition No.
1

Sport Marketing in a Global Environment (World Association for Sport Management Series)

Ruth M. Crabtree (Editor) James J. Zhang (Editor) (Author) · Routledge · Paperback

Sport Marketing in a Global Environment (World Association for Sport Management Series) - Ruth M. Crabtree (Editor) James J. Zhang (Editor)

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Synopsis "Sport Marketing in a Global Environment (World Association for Sport Management Series)"

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

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The binding of this edition is Paperback.

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