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Story Smart: Using The Science Of Story To Persuade, Influence, Inspire, And Teach
Kendall Haven
(Author)
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Libraries Unlimited
· Paperback
Story Smart: Using The Science Of Story To Persuade, Influence, Inspire, And Teach - Haven, Kendall
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 12 and
Friday, July 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Story Smart: Using The Science Of Story To Persuade, Influence, Inspire, And Teach"
Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears--and that you can control that internal, neural process.This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.
