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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
Nicole Pfeffermann
(Illustrated by)
·
Julie Gould
(Illustrated by)
·
Springer
· Paperback
Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy - Pfeffermann, Nicole ; Gould, Julie
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Origin: U.S.A.
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Synopsis "Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy"
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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