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Student Workbook to Accompany Crisis Communications: A Casebook Approach
Kathleen Fearn-Banks
(Author)
·
Routledge
· Hardcover
Student Workbook to Accompany Crisis Communications: A Casebook Approach - Fearn_banks, Kathleen ; Fearn-Banks, Kathleen
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Synopsis "Student Workbook to Accompany Crisis Communications: A Casebook Approach"
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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