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Surreal Photography and Effective Advertising
Raqee S. Najmuldeen
(Author)
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Createspace Independent Publishing Platform
· Paperback
Surreal Photography and Effective Advertising - Najmuldeen, Raqee S.
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Origin: U.S.A.
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Tuesday, July 16 and
Tuesday, July 23.
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Synopsis "Surreal Photography and Effective Advertising"
Surreal photography is adopted in advertisements to achieve strong appeal to the customers. It rests on aesthetical manipulation of imageries of real life objects to drive home adverts information in a more functional way. In other words, Surreal photography is not an arrangement of abstract pictures. Rather, the images are real life images carefully put together in an innovative and a far-from-conventional manner to project the message of the surrealist effectively. Though traditional Surrealism seeks to create a disturbing effect, the current application of Surreal photography in advertising creates an appealing effect. It would not have been important to advertising if it had been otherwise. The beautiful aspect of the Surrealism feature is that the image composition and arrangement are such that it produces better impressions on the viewers than would the conventional advertisement. This may be due to its somewhat unusual configuration of images. Direct studies of pictorial communication in advertising are rare. However, emphasis on the nature and influence of pictorial communication has been given in psychology, social psychology and anthropology. This book provides a useful foundation for the study of surreal images in advertising.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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