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The Big Shift: Redefining Marketing in a Multicultural America
Jake Beniflah
(Author)
·
Center for Multicultural Science
· Paperback
The Big Shift: Redefining Marketing in a Multicultural America - Beniflah, Jake
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Origin: U.S.A.
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Friday, July 26.
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Synopsis "The Big Shift: Redefining Marketing in a Multicultural America"
Future growth will require that all corporations undergo... The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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