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The Customer Profit Maxim: Putting the Bottom-line on Top
Marcel Wiedenbrugge
(Author)
·
Wil Wurtz
(Author)
·
Createspace Independent Publishing Platform
· Paperback
The Customer Profit Maxim: Putting the Bottom-line on Top - Wiedenbrugge, Marcel ; Wurtz, Wil
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Origin: U.S.A.
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Friday, August 09 and
Friday, August 16.
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Synopsis "The Customer Profit Maxim: Putting the Bottom-line on Top"
The central message of this book is that the bottom-line should become top priority for decisions on marketing, sales and service investments. This will enable a sustainable business, resulting in happier customers, happier employees and, last but not least, happier shareholders. Collaboration between finance and commercial departments is key to this approach. This concise book offers: - A balanced view on customer relations - A unique model for customer segmentation - Practical guidelines to improve collaboration between financial and commercial departments - A seven step roadmap to realize customer profitability - A methodology to align marketing, sales and service budgets, leading to long-term profitability The authors combine extensive experience in the areas of commercial and financial customer relations. Wil Wurtz is a renowned CRM specialist in The Netherlands. Marcel Wiedenbrugge is an internationally active expert on credit management, service management and related software solutions.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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