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The Development Coordinates Of Enterprises In The Digital Age
Ionica Oncioiu
(Author)
·
Manoela Mirela Popescu
(Author)
·
LAP Lambert Academic Publishing
· Paperback
The Development Coordinates Of Enterprises In The Digital Age - Oncioiu, Ionica ; Dogaru, Mihaela Mirela ; Popescu, Manoela Mirela
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Origin: U.S.A.
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Synopsis "The Development Coordinates Of Enterprises In The Digital Age"
The fundamental economic changes related to the digital economy are also reflected in the structural-organizational changes within it. The effectiveness of an organization is determined by how it relates to the six key groups or market areas: customer markets, influence markets, recruitment markets, referral markets, internal markets and supplier markets or alliances.This book demonstrates that the power of the client as an interlocutor has increased greatly due to the Internet, for example, and that their communities are able to mobilize quickly thanks to the "viral marketing" (comments that take place), which has already transformed the management brand.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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