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The Handbook of Marketing Research: Uses, Misuses, and Future Advances
Rajiv Grover; Marco Vriens (Author)
·
Sage Publications Ltd.
· Hardcover
The Handbook of Marketing Research: Uses, Misuses, and Future Advances - Rajiv Grover; Marco Vriens
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Origin: Spain
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Synopsis "The Handbook of Marketing Research: Uses, Misuses, and Future Advances"
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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