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The Internationalization of the Firm: A Reader
Pervez N. Ghauri
(Author)
·
Peter J. Buckley
(Author)
·
Cengage Learning
· Paperback
The Internationalization of the Firm: A Reader - Ghauri, Pervez N. ; Buckley, Peter J.
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Synopsis "The Internationalization of the Firm: A Reader"
The second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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