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The Manager's Guide to Distribution Channels
Linda Gorchels
(Author)
·
Edward Marien
(Author)
·
Chuck West
(Author)
·
McGraw-Hill Companies
· Hardcover
The Manager's Guide to Distribution Channels - Gorchels, Linda ; Marien, Edward ; West, Chuck
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Origin: U.S.A.
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It will be shipped from our warehouse between
Friday, July 12 and
Friday, July 19.
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Synopsis "The Manager's Guide to Distribution Channels"
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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