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The New Global Marketing Reality
R. Palmer
(Author)
·
R. Brookes
(Author)
·
Palgrave MacMillan
· Paperback
The New Global Marketing Reality - Brookes, R. ; Palmer, R.
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Origin: U.S.A.
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It will be shipped from our warehouse between
Monday, July 22 and
Monday, July 29.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The New Global Marketing Reality"
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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