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The Religious Dimensions of Advertising
T. Sheffield
(Author)
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Palgrave MacMillan
· Paperback
The Religious Dimensions of Advertising - Sheffield, T.
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Origin: U.S.A.
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Synopsis "The Religious Dimensions of Advertising"
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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