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The roi of Pricing: Measuring the Impact and Making the Business Case
Liozu Stephan,Hinterhuber Andreas (Author)
·
Routledge
· Hardcover
The roi of Pricing: Measuring the Impact and Making the Business Case - Liozu Stephan,Hinterhuber Andreas
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Synopsis "The roi of Pricing: Measuring the Impact and Making the Business Case"
This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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