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The Sage Handbook of Marketing Theory
Mark Tadajewski (Author)
·
Sage Publications Ltd
· Paperback
The Sage Handbook of Marketing Theory - Mark Tadajewski
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Synopsis "The Sage Handbook of Marketing Theory"
This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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