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The SAGE Handbook of Social Marketing
Hastings, Gerard ; Angus, Kathryn ; Bryant, Carol A. (Author)
·
Sage Publications Ltd
· Hardcover
The SAGE Handbook of Social Marketing - Hastings, Gerard ; Angus, Kathryn ; Bryant, Carol A.
£ 135.00
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Synopsis "The SAGE Handbook of Social Marketing"
For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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