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The Sports Event Management and Marketing Playbook
Frank Supovitz
(Author)
·
Robert Goldwater
(Author)
·
Joe Goldblatt
(Illustrated by)
·
Wiley
· Hardcover
The Sports Event Management and Marketing Playbook - Supovitz, Frank ; Goldwater, Robert ; Goldblatt, Joe
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Synopsis "The Sports Event Management and Marketing Playbook"
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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