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The Toyota Way in Sales and Marketing
Yoshio Ishizaka
(Author)
·
Productivity Press
· Paperback
The Toyota Way in Sales and Marketing - Ishizaka, Yoshio
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Synopsis "The Toyota Way in Sales and Marketing"
This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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