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The Ultimate Survival Guide for Business in Japan (couverture souple)
Philippe Huysveld
(Author)
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Lulu.com
· Paperback
The Ultimate Survival Guide for Business in Japan (couverture souple) - Huysveld, Philippe
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 12 and
Friday, July 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "The Ultimate Survival Guide for Business in Japan (couverture souple)"
This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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