Share
Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management
Chan-Olmsted, Sylvia M. (Author)
·
Routledge
· Hardcover
Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management - Chan-Olmsted, Sylvia M.
£ 112.50
£ 125.00
You save: £ 12.50
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, July 23 and
Thursday, July 25.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management"
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.