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portada Transformation of Chinese Newspaper Companies: Management, Production and Administration (Chinese Perspectives on Journalism and Communication)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
200
Format
Hardcover
ISBN13
9780367085612
Edition No.
1
Categories

Transformation of Chinese Newspaper Companies: Management, Production and Administration (Chinese Perspectives on Journalism and Communication)

Miao Huang (Author) · Routledge · Hardcover

Transformation of Chinese Newspaper Companies: Management, Production and Administration (Chinese Perspectives on Journalism and Communication) - Miao Huang

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Synopsis "Transformation of Chinese Newspaper Companies: Management, Production and Administration (Chinese Perspectives on Journalism and Communication)"

This book focuses on the transformation of Chinese newspaper companies in aspects of managerial strategies, newsroom practices and interactions with national policies. The comparative case study of two publishers comprises empirical evidence from editors, editor-in-chiefs, commercial staff, managers, technicians and scholarly experts. Locating in the intersection of media management, journalism and media policy, its analytical devices include differing but related theories. With the primary data and integrated theoretical frameworks, the primary argue is that the transformation is oriented to the Internet market, which is a consensus of newspaper practitioners and government administrators.

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