Transforming Technology into Profit: A guide to leading new ideas through the complexities of the corporate world and transforming them into successfu
Synopsis "Transforming Technology into Profit: A guide to leading new ideas through the complexities of the corporate world and transforming them into successfu"
'Transforming Technology into Profit' offers a new and unique perspective on the art of innovation and new product development, and guides the reader through the skills required to successfully deal with the people and politics you will meet along the way. It describes in detail how to successfully take new ideas and turn them into sustainable profits for a business. The author, Dr Andy Wynn, says this about his new book; 'During my 30 years in industry, I have read plenty of books on innovation and new product development, sat through many seminars and worked with plenty of consultants and experts in the field. All very well thought out, well researched and presented. But whenever I went back to my day job and tried to implement what I had learnt, it was not easy. I discovered many barriers which slowed project progress, many challenges that prevented successful project implementation, and many negative attitudes that blocked or brought down great ideas. I discovered that these 'how to' books and training seminars, presented an idealised version of the new product development process, but in the real world I found the things they taught often too complex, too academic, too clever and offering too many confusing tools and techniques to really be useful or practical in real business situations. I was therefore motivated to write this book to fill in the gaps and bring a sense of realism to this important subject and to help all those thousands of businesses worldwide who are struggling with implementing these processes. This is not a book about 'how to do it, ' this is a book about 'how I did it', written from the perspective of someone who has made enough mistakes and had enough successes along the way to understand what works and what does not. And so this book is primarily about how to deal with people. In it, I give many examples of real life situations I faced and how I learnt to deal with them, to help the reader navigate through their own career. I know these techniques work, because the products I and my teams have developed for companies have gone on to sell hundreds of millions of dollars around the world.
