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  • argentina
  • chile
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  • internacional
portada TS-06 Tourism Marketing
Type
Physical Book
Language
Inglés
Pages
292
Format
Paperback
Dimensions
21.6 x 14.0 x 1.5 cm
Weight
0.34 kg.
ISBN13
9789381638682

TS-06 Tourism Marketing

Gullybaba Com Panel (Author) · Gullybaba Publishing House Pvt. Ltd. · Paperback

TS-06 Tourism Marketing - Panel, Gullybaba Com

New Book

£ 20.89

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "TS-06 Tourism Marketing"

TS-06 Tourism Marketing Block 1 - Understanding Tourism Market Introduction to Tourism Marketing-Approaches, Relevance and Role Market Segmentation Tourism Markets: International and Domestic Block 2 - Market Analysis Marketing Research Competitive Analysis and Strategies Forecasting for Tourism and its Products Role of Technology in Tourism Marketing Block 3 - Developmental Role of Marketing Role of Public Organisations Role of Local Bodies Role of NGOs Socially Responsible Marketing Social Marketing Block 4 - Marketing Mix Product Designing Pricing Strategies Promotion Strategies Distribution Strategies The Fifth P: People, Process and physical Evidence Block 5 - Marketing Mix: Specific Situations Familiarization Tours Seasonal Marketing Tourism Fairs and Travel Markets Block 6 - Destination Marketing Regions, Cities, Leisure Spots Events, Activities, Individuals Shopping, Education and Culture Marketing Local Foods Block 7 - Accommodation Marketing Star Category Hotels Alternate Accommodation Supplementary Accommodation Linkages in the Trade Block 8 - Transport and Travel Services Marketing Airlines Marketing Tourist Transport Marketing Travel Agency Marketing Tour Operators Marketing Total-5, Solved-0, Unsolved-5 June (2020-2022) December (2020-2021)

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