Share
Uniting Marketing Efforts for the Common Good--A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonpro
Soares, Ana Maria ; Casais, Beatriz (Author)
·
Springer
· Hardcover
Uniting Marketing Efforts for the Common Good--A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonpro - Soares, Ana Maria ; Casais, Beatriz
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, July 24 and
Wednesday, July 31.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Uniting Marketing Efforts for the Common Good--A Challenge for the Fourth Sector: Selected Papers from XXI International Congress on Public and Nonpro"
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.