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Viral Marketing
Radoslav Baltezarevic
(Author)
·
Ivana Baltezarevic
(Author)
·
LAP Lambert Academic Publishing
· Paperback
Viral Marketing - Baltezarevic, Ivana ; Baltezarevic, Radoslav
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, July 29 and
Monday, August 05.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Viral Marketing"
"Viral Marketing - eWOM Communication" is a book which can provide insight into modern viral marketing methods and thus can contribute to marketing, communications and media professionals. A smartly designed viral message, tailored to the final consumer, can have very positive effects on the sender. However, once a viral message is sent, it cannot be modified, nor can it be affected, so in some cases it can have negative effects on the company. This book offers creative ideas to experts on how to communicate more effectively with their consumers in a digital environment.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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