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portada We Are All Retail: The Race to Improve the Retail Experience in a Post Covid World
Type
Physical Book
Language
Inglés
Pages
180
Format
Paperback
Dimensions
22.9 x 15.2 x 1.0 cm
Weight
0.27 kg.
ISBN13
9781665733946

We Are All Retail: The Race to Improve the Retail Experience in a Post Covid World

Bruce Michelson (Author) · Leif Olson (Author) · Archway Publishing · Paperback

We Are All Retail: The Race to Improve the Retail Experience in a Post Covid World - Michelson, Bruce ; Olson, Leif

New Book

£ 20.95

  • Condition: New
Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, July 24 and Wednesday, July 31.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "We Are All Retail: The Race to Improve the Retail Experience in a Post Covid World"

Driven by the changing demographics, technologies, and what consumers want, retail is changing at a dramatic pace. Instead of a brick-and-mortar experience, successful retailers have transitioned to providing products and services through multiple channels, including online. In this book, the authors explore the customer-facing side of retail as well as the steps companies can take on the technology end to succeed. Get answers to questions such as: - How can businesses cater to different personas-user segments that define end users-to build a thriving operation? - What do buyers expect from sellers and vice versa? - How can we align information technology, consumer behavior, and trends into a single point of view? - How can changing the experience of shopping drive new sales and customer engagement? The authors also challenge the assessment that "retail is retail," exploring why that may no longer be the case. Every business, regardless of their primary industry, is directly or indirectly involved in retail. Get detailed insights and strategies on how to serve more customers with the lessons in this business guide.

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The book is written in English.
The binding of this edition is Paperback.

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