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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
J. Darroch
(Author)
·
Palgrave MacMillan
· Paperback
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs - Darroch, J.
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Origin: U.S.A.
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Friday, August 02.
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Synopsis "Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs"
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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