Synopsis "Writing Copy Online: 21 C's of Content Creation & Curation for the 21st Century"
The author has been in sales & marketing for nearly three decades, and this quick, easy read is broken down in a way to make the content, memorable and easy to work with. This boils down nearly two decades of experience promoting and presenting brands online and offline. This book is specifically designed to give you a road map that you can follow to present your authentic voice, as a valuable expert in whatever field you bring value. Whether you are trying to sell a product, provide a service, or recruit a salesforce to sell products or services you have to have a comprehensive plan that you employ so that your approach is not haphazard. Curating content means that you both create it, and you present content created by others that contributes to your brand, to your clients, or to your industry. A more encompassing term would be Business Communications. It is not just push. It is not just pull. It is any communication that you have with any stakeholder relative to how it contributes or detracts from your desired culture.A critical component to proper Content Curation (presenting a consistent brand to the world) is your comprehension and implementation of the Ten Commandments of Social Media Engagement (Contact the author to attend a webinar Power Point via LinkedIn at (www.linkedin.com/in/benjamingoss). Wouldn't it be nice if there was an Easy Button? You know like the one Hillary Clinton put in front of the Russians, a la "The Staples Easy Button?" But, there really isn't. You have to put in the work. There are dozens, if not hundreds, of different road maps on how to create content that attracts attention. Perhaps you have heard of the Attraction Method [of Marketing]? There are a lot of charlatans preying on the uninformed and the willfully ignorant who simply think that if they post it, someone will repost it, like it share it, push it, pull it, et cetera. But the reality is that posting a lot of pictures on Social Media about cool vacations and trips only goes so far. Let's face it. The bulk of Pull Marketing, which is another buzzword that sounds really cool ... but other than Push Marketing and Pull Marketing ... what other kind of marketing is there? Lateral marketing? That makes no sense.Most business professionals know that in today's busy, over-connected, and over stimulated world the average adult is sifting through 2,500 to 3,500 messages per day (as of 2019 it is 5,000 and growing!) ... and most of those are some sort of marketing & advertising messaging. The average amount of time spent on social media by the average adult has more than doubled in the past 5 years. Perhaps this is a reflection of the rise of millennials, and their infinitely more connected lifestyle. Reality though, in 2014 the fastest growing demographic on Facebook was women over 45...So, there are gender trends, and generational trends, and information trends that we can superimpose on a variety of groups. Suffice it to say, you have to have something of quality to say if you want to attract money, otherwise the trend will continue to be away from you, and not in front of you. Want to know more? Buy the book! Thanks for taking the time to read this review. It's worth every penny.
