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Ad Critique: How to Deconstruct ads in Order to Build Better Advertising
Nancy R. Tag
(Author)
·
Sage Publications, Inc
· Paperback
Ad Critique: How to Deconstruct ads in Order to Build Better Advertising - Tag, Nancy R.
£ 68.40
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Synopsis "Ad Critique: How to Deconstruct ads in Order to Build Better Advertising"
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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