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communication planning: an integrated approach
Sherry Devereaux Ferguson
(Author)
·
Sage Publications, Inc
· Hardcover
communication planning: an integrated approach - Devereaux Ferguson, Sherry
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Origin: U.S.A.
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Synopsis "communication planning: an integrated approach"
The nature of the communicator′s job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO′s and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson′s comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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