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portada Customer Relationship Management Strukturiert Dargestellt: Prozesse, Systeme, Technologien (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
341
Format
Paperback
ISBN13
9783642620560
Edition No.
1

Customer Relationship Management Strukturiert Dargestellt: Prozesse, Systeme, Technologien (in German)

Jörg Schumacher; Matthias Meyer (Author) · Springer · Paperback

Customer Relationship Management Strukturiert Dargestellt: Prozesse, Systeme, Technologien (in German) - Jörg Schumacher; Matthias Meyer

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Synopsis "Customer Relationship Management Strukturiert Dargestellt: Prozesse, Systeme, Technologien (in German)"

Moderne Informations- und Kommunikationstechnologien schaffen die Voraussetzung, um individuell gestaltete Kunden-Anbieter-Beziehungen zu realisieren. Das Buch führt fundiert in das Customer Relationship Management (CRM) ein und analysiert systematisch die CRM-spezifischen Basistechnologien, Prozesse und Systeme. Die anwenderorientierten Informationen helfen Unternehmen, durch Kundenorientierung ihre Kosten zu senken, Wettbewerbsvorteile zu gewinnen und neue Geschäftsfelder zu erschlie en.

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The book is written in German.

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