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Dancing With the Dragon (International Business Collection)
Mona Chung (Author)
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Business Expert Press
· Paperback
Dancing With the Dragon (International Business Collection) - Mona Chung
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Origin: U.S.A.
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It will be shipped from our warehouse between
Tuesday, July 16 and
Tuesday, July 23.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Dancing With the Dragon (International Business Collection)"
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature-especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the external environment. It does this by using real time data and intelligence to understand business or uncertain changes, to meet the current and future needs of the market, increase customer value, and outperform competitors. Market sensing enables managers to resist complacency, as well as to exploit opportunities and to design appropriate competitive strategies in order to remain successful in today's uncertain, rapidly changing, and hypercompetitive market. Market Sensing Today is essential reading in the marketing discipline, given the rapidly escalating innovative developments in market sensing techniques. This book of essays by acknowledged experts in the field fills an important knowledge gap and provides a realistic basis for strategy. It is replete with real-life examples of market sensing that illustrate actionable ideas for immediate impact that will improve organizational learning and accelerate growth.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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