Name: Digital Media and Innovation: Management and Design Strategies in Communication
Price: 101.44 GBP
Availability: InStock
Author: Richard A. Gershon
ISBN: 9781452241418

portada Digital Media and Innovation: Management and Design Strategies in Communication

Type

Physical Book

Publisher

Sage Pubn

Author

Richard A. Gershon

Year

2016

Language

English

Pages

280

Format

Paperback

ISBN13

9781452241418

Edition No.

Synopsis "Digital Media and Innovation: Management and Design Strategies in Communication"

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Digital Media and Innovation: Management and Design Strategies in Communication - Richard A. Gershon

Synopsis "Digital Media and Innovation: Management and Design Strategies in Communication"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery