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In the Driving Seat of Customer Experience: With Customer Signals Management
Zanna Van Der Aa (Author)
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Warden Press
· Paperback
In the Driving Seat of Customer Experience: With Customer Signals Management - Zanna Van Der Aa
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, July 12 and
Friday, July 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "In the Driving Seat of Customer Experience: With Customer Signals Management"
Every organization receives signals from its customers, from satisfaction surveys, e-mails and telephone calls, to posts on social media. They're generally registered and a list of improvements drawn up, and then ... well, that's where companies lose their way. Which improvements have priority? Which will be most effective? How can I show that customer experience can earn the organization money? These are the key issues for customer signals management: a method which renders customer experience steerable in terms of both customer satisfaction and cost efficiency. In "In the Driving Seat of Customer Exerience", Zanna van der Aa navigates you through all the steps required to successfully map out customer experience. With a strong combination of theoretical underpinning and pragmatic applications, she offers inspiration in practical cases, tips and tools and lessons learned. The crux of the success of her method lies in measurability of the results, and therefore financial visibility of the benefits for the organization.This edition replaces the 2017 book "Customer Signals Management"
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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