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portada Jahrbuch Markentechnik 2011/2012: Markenmobilisierung - Markenwelt - Markenforschung - Horizonte (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
282
Format
Hardcover
ISBN13
9783834925336
Edition No.
2011th

Jahrbuch Markentechnik 2011/2012: Markenmobilisierung - Markenwelt - Markenforschung - Horizonte (in German)

Deichsel Alexander,Schmidt Manfred (Author) · Gabler Verlag · Hardcover

Jahrbuch Markentechnik 2011/2012: Markenmobilisierung - Markenwelt - Markenforschung - Horizonte (in German) - Deichsel Alexander,Schmidt Manfred

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Synopsis "Jahrbuch Markentechnik 2011/2012: Markenmobilisierung - Markenwelt - Markenforschung - Horizonte (in German)"

Das 8. Jahrbuch Markentechnik 2011/2012 versammelt Beiträge renommierter Autoren aus Praxis und Wissenschaft. Sie geben aktuelle Auskunft zu dem wohl wichtigsten Wirtschaftsmotor und zu seinem nachhaltigen Einsatz - der Marke. Themenschwerpunkt dieser Ausgabe ist "Markenmobilisierung". Mit Praxisbeispielen von Zwiesel Kristallglas, Schamel Meerrettich, der Uhren-Traditionsmarke A. Lange & Söhne, den Injoy Fitness-Studios, dem Südtiroler Waffelhersteller Loacker sowie dem Gräfe und Unzer Verlag.

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The book is written in German.

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