Share
Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths
Jim MacNamara
(Author)
·
Peter Lang Inc., International Academic Publi
· Hardcover
Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths - MacNamara, Jim
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, July 11 and
Thursday, July 18.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths"
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
