Name: Marketing ― Management (in German)
Price: 35.30 GBP
Availability: InStock
Author: Albach Horst,Weiser Christoph
ISBN: 9783409119849

portada Marketing ― Management (in German)

Type

Physical Book

Publisher

Gabler Verlag

Author

Albach Horst,Weiser Christoph

Language

German

Pages

204

Format

Paperback

ISBN13

9783409119849

Edition No.

2002nd

Marketing ― Management (in German)

Albach Horst,Weiser Christoph (Author) · Gabler Verlag · Paperback

Physical Book

£ 35.30

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Origin: U.S.A. (Import costs included in the price)

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Synopsis "Marketing ― Management (in German)"

Das Ergänzungsheft der ZfB enthält Beiträge zum Marketing in der Praxis mit den Schwerpunkten Direktmarketing, Consumer Equitiy und Globalisierung sowie Beiträge zur Marketingtheorie im Wandel der Forschung. Eine solche Theorie soll Orientierung bieten und sich mit den neuen Phänomenen und Herausforderungen auf den Märkten beschäftigen wie beispielsweise verändertes Kundenverhalten, neue Bedürfnisse der Kunden, verstärkte Individualisierung sowie Veränderungen im Reputations-Controlling.

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Marketing ― Management (in German) - Albach Horst,Weiser Christoph

Synopsis "Marketing ― Management (in German)"

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