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portada Marktforschung und Marketing Management (in German)
Type
Physical Book
Publisher
Author
Year
1994
Language
German
Pages
403
Format
Hardcover
ISBN13
9783486228779
Edition No.
2
Categories

Marktforschung und Marketing Management (in German)

Wolfgang Gaul; Daniel Baier (Author) · Walter De Gruyter · Hardcover

Marktforschung und Marketing Management (in German) - Wolfgang Gaul; Daniel Baier

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Origin: U.S.A. (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, July 16 and Tuesday, July 23.
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Synopsis "Marktforschung und Marketing Management (in German)"

Im vorliegenden Buch wird das MARK2MAN (MARKtforschung und MARKeting MANagement)-System vorgestellt, wobei Anwendungsmöglichkeiten aktueller Hochschulforschung und benutzerfreundlicher Umsetzung von Problemstellungen aus Marktforschung und Marketing für PC-Anwendungen miteinander in Verbindung gesetzt werden. Eine auf die Ausführungen im Buch abgestimmte Diskette enthält eine PC-Version von MARK2MAN und soll das Interesse an eigenen computerunterstützten Auswertungen von Marktforschungs- und Marketinginformationen fördern.

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