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Principles of Marketing
Phil T. Kotler; Gary Armstrong; Lloyd C. Harris; Prof Hongwei He (Author)
·
Pearson Education
· Paperback
Principles of Marketing - Phil T. Kotler; Gary Armstrong; Lloyd C. Harris; Prof Hongwei He
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Synopsis "Principles of Marketing"
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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