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Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation
Robert W. Weisberg
(Author)
·
Cambridge University Press
· Paperback
Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation - Weisberg, Robert W.
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Origin: Spain
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Synopsis "Rethinking Creativity: Inside-The-Box Thinking as the Basis for Innovation"
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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