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Services Marketing: People, Technology, Strategy
Jochen Wirtz (Author)
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WORLD SCIENTIFIC PUB CO INC
· Paperback
Services Marketing: People, Technology, Strategy - Jochen Wirtz
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Synopsis "Services Marketing: People, Technology, Strategy"
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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